A study of level of understanding of the customer in the Ikhtiari Group Life Insurance / Kamariah Abu

Abu, Kamariah (2003) A study of level of understanding of the customer in the Ikhtiari Group Life Insurance / Kamariah Abu. [Student Project] (Unpublished)


[thumbnail of PPb_KAMARIAH ABU M BM 03_5.pdf] Text

Download (1MB)


This study evaluates the level of understanding of the customer with MCIS IKHTIARI scheme. The overall result of this study indicated that most of the insured are not understood with the scheme explained to them. This problem happened because of lack of communication between agent (From Fazil Agency) and insured. The terms that are used in the policy and proposal are not clear and detail as to give a better understanding that means, the agent should improve a communication programs that can increase level of understanding to insured.

The insured (armies) have problems with this MCIS IKHTIARI scheme. The problems faced by the insured because the agent not gives detail information about this scheme. The insured also play a part to increase their level of understanding in MCIS IKHTIARI scheme. For example, the agents should give detail information about the scheme itself, how long the policies, benefits that the insured's can get from the scheme and the procedure that have to be followed by insured for claim or to consider quitting from the scheme.


Item Type: Student Project
Abu, Kamariah
Subjects: H Social Sciences > HF Commerce > Personnel management. Employment management > Communication
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
H Social Sciences > HG Finance > Insurance > Life insurance
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 22338
Uncontrolled Keywords: Life insurance; Customer; Communication
URI: https://ir.uitm.edu.my/id/eprint/22338


Fulltext is available at:
  • Library Terminal Workstation (Digital Format) - Accessible via UiTM Libraries
  • ID Number



    View in Google Scholar

    Edit Item
    Edit Item