The factor that influences consumer on patronization of Islamic Bank / Norsakinah Abdul Nasir

THE FACTOR THAR INFLUENCES CONSUMER ON PATRONIZATION OF ISLAMIC BANK
Malaysia had been practicing Islamic banking in 1983 due to establishment of Bank Islam
Malaysia Berhad and Islamic Banking Act. Nowadays, Malaysia become a leader and role
model to others countries that also that had implementing Islamic banking for a long time
before Malaysia. Islamic banking Industry in Malaysia is slowly growing gradually but it
management and operation is systematic and efficiently than other country nevertheless,
Malaysia is become the first country that issue the first Sukuk in the world. Islamic banking
in Malaysia is surviving its existence by competing with its counterpart of the conventional
banking system. This is because, conventional banking has been deeply rooted in the world
and Malaysia itself. The main objective of this research is to study the factor that influences
consumer on patronization of Islamic bank. 115 questionnaires will be distributed to anyone
that patronage Islamic bank. Considering this objective, there is independent variables in the
theoretical framework to explain the decision of patronization of Islamic bank. The expected
finding of this study will indicate the variable is significant with dependent variable. The data
will be analyse by SPSS system.