Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim

Salim, Fatin Aqilah (2018) Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim. [Student Project] (Unpublished)

Abstract

Topic for this study is factors influencing the adoption of Halal cosmetics among young generation in Melaka. The research is based on sample of 100 respondents and the objective is to determine how product characteristics, social influence, and consumer innovativeness influencing the adoption of Halal cosmetics. As the results show that product characteristics, social influence, and consumer innovativeness have impact on the adoption of Halal cosmetics. Based on three variables, product characteristics are the most influential factors towards the adoption of Halal cosmetics.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Salim, Fatin Aqilah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Cosmetics T Technology > TS Manufactures > Production management. Operations management > Product engineering > Product safety. Safety of consumer products
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords:	The adoption of Halal cosmetics; Product characteristics; Social influence; Consumer innovativeness
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/20783