The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim

Ibrahim, Muhamad Zaki (2007) The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim. [Student Project] (Unpublished)

Abstract

This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melaka International Trade Centre (MITC) by using service quality as the instrument. In addition, it is to support that using service quality is suitable and effective in evaluate the customer loyalty level in the service company especially in Meetings, Incentives, Conventions, and Exhibitions (MICE) centre.

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Item Type: Student Project
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Ibrahim, Muhamad Zaki
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Services quality; Customer loyalty; MITC
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/19565
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