Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

Nina Farisha, Isa and Nor Adila, Rosli and Fairuz, Hakim and Irina, Mohd Akhir (2017) Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-12. ISSN 1985-8914 ; 2590-3837

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Abstract

The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, digital experience is still a largely unexplored concept in both hospitality research and practice. Drawing from the literature on human computer interaction in information system and flow theory in consumer behavior research, this study theoretically identifies and empirically explores the concept of flow through experience and its antecedents (i.e., web experience and digital experience on the outcome, and web stickiness) in the hotel context. Using eCommerce website and mobile technologies as the target, an offline and online survey will be conducted. This study contributes theoretically and empirically to the body of IS use research and has managerial implications, suggesting that web experience and digital experience is a necessary condition for stick to the websites. As a result, by improving user’s experience through digital applications is critical to build strong relationships with the consumers.

Metadata

Item Type: Article
Creators:
Creators
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Nina Farisha, Isa
UNSPECIFIED
Nor Adila, Rosli
UNSPECIFIED
Fairuz, Hakim
UNSPECIFIED
Irina, Mohd Akhir
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
H Social Sciences > HD Industries. Land use. Labor > Technological innovations
Q Science > QA Mathematics > Web databases
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-12
Official URL: https://www.jthca.org/
Item ID: 19498
Uncontrolled Keywords: Flow theory, perceived web experience, digital experience, web stickiness
URI: https://ir.uitm.edu.my/id/eprint/19498

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19498

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