Hotel selection attributes among mature travellers at Redang Island / Jazira Anuar...[et al.]

Anuar, Jazira and Musa, Mushaireen and Khalid, Khazainah and Anderson, Ngelambong (2017) Hotel selection attributes among mature travellers at Redang Island / Jazira Anuar...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-10. ISSN 1985-8914 ; 2590-3837

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Abstract

Mature travellers had been contemplated as the major contributor to the hotel’s revenue for many resorts. Most of the mature travellers have a freedom to travel due to less family commitment, more flexible with their travelling time, more discretionary income and have ample time to make decision inchoosing a final hotel to stay. This research paper looks into the selection attributes for mature travellers focusing on travelling to Redang Island. An investigation on the traveller’s preferences among mature travellers was carried out through in-depth interviews with 32 mature travellers staying in hotels/resorts in Redang. Findings suggest that though this mature traveller is evolving, many hotel operators tend to overlook on the importance of this market segmentation. Findings also suggest that hotels should be more proactive in their response concerning the selection attributes for mature travellers.

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Item Type: Article
Creators:
Creators
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Anuar, Jazira
UNSPECIFIED
Musa, Mushaireen
UNSPECIFIED
Khalid, Khazainah
UNSPECIFIED
Anderson, Ngelambong
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-10
Official URL: https://www.jthca.org/
Item ID: 19487
Uncontrolled Keywords: Mature travelers, Redang island; hotel, resorts, selection attributes
URI: https://ir.uitm.edu.my/id/eprint/19487

ID Number

19487

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