Domestic travel behaviour among Generation Y / Farhan Faat, Nurul Hazirah Mohd Nasir and Nik Mohd Shahril Nik Mohd Nor

Faat, Farhan and Mohd Nasir, Nurul Hazirah and Nik Mohd Nor, Nik Mohd Shahril (2017) Domestic travel behaviour among Generation Y / Farhan Faat, Nurul Hazirah Mohd Nasir and Nik Mohd Shahril Nik Mohd Nor. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-10. ISSN 1985-8914 ; 2590-3837

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Official URL: https://www.jthca.org/

Abstract

Youth travelers normally have a limited budget in exploring new destinations. Despite having a high curiosity and relaxation time, it has been found that youth travelers have high assumptions with respect to the significance of quality for cash they spend for travelling. The purpose of this study is to delve about the travel behavior and travel purpose among the youth travelers in Malaysia. A total of 210 respondents, which has been arbitrarily chosen in the Eastern states of Malaysia were included in the study. The surveys were analyzed to measure the variables of the study comprised of travel behavior and travel purpose. The results of the study likewise described that the youth travel behavior varied depending on the travel purposes. As a result, this study provides information for tourism marketers in producing suitable promotional tools to attract youth travelers.

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Item Type: Article
Creators:
Creators
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Faat, Farhan
UNSPECIFIED
Mohd Nasir, Nurul Hazirah
UNSPECIFIED
Nik Mohd Nor, Nik Mohd Shahril
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-10
Official URL: https://www.jthca.org/
Item ID: 19481
Uncontrolled Keywords: Youth traveler, travel behavior, travel purpose, Generation Y
URI: https://ir.uitm.edu.my/id/eprint/19481

ID Number

19481

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