Malaysian tourists’ motivation towards outbound tourism / Mohd Hafiz Mohd Hanafiah, Zulhan Othman...[et al]

Mohd Hafiz, Mohd Hanafiah and Zulhan, Othman and Muhammad Izzat, Zulkifly and Hazmal, Ismail and Mohd Raziff, Jamaluddin (2010) Malaysian tourists’ motivation towards outbound tourism / Mohd Hafiz Mohd Hanafiah, Zulhan Othman...[et al]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 2 (1). pp. 1-10. ISSN 1985-8914 ; 2590-3837

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Abstract

The Malaysian outbound tourism market is recognized as one of emerging consumer demand based on the amount of expenditure reported. Despite this, research relating to the motivations for Malaysian outbound tourism, especially the push and pull factors are scarce. Therefore, it is necessary to understand why people travel and choose a specific international destination, and in line with this, this paper conceptually examines the influence of culture, demographic variables and tourists’ motivations in destination selection.

Metadata

Item Type: Article
Creators:
Creators
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Mohd Hafiz, Mohd Hanafiah
UNSPECIFIED
Zulhan, Othman
UNSPECIFIED
Muhammad Izzat, Zulkifly
UNSPECIFIED
Hazmal, Ismail
UNSPECIFIED
Mohd Raziff, Jamaluddin
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 2
Number: 1
Page Range: pp. 1-10
Official URL: https://www.jthca.org/
Item ID: 19438
Uncontrolled Keywords: Motivation, push factor, pull factor
URI: https://ir.uitm.edu.my/id/eprint/19438

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19438

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