Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]

Guo, Yingzhi and Pei, Yanlin and Ye, Yunxia and Chen, Yong and Wang, Kuo-Ching and Chan, Hsi-Chen (2009) Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (1). pp. 1-18. ISSN 1985-8914 ; 2590-3837

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Abstract

Shopping is an important tourist activity and its contribution to the economy is significant. For many visitors no trip is complete without having spent time shopping and tourists often feel they cannot return home without buying “something”. This research explored the basic shopping behaviour model of Shanghai outbound tourists. Data from 65 respondents were collected using the convenient sampling method. The motivations of Shanghai outbound tourists’ shopping behaviour were presented in seven dimensions including function, gift giving, affection, curiosity, scarcity, memory and cultural orientations. Quality, brand, shortage of specific goods in China’s domestic market, the lower price of goods in the outbound market and the convenient payments in the destinations are important attributes that spark their shopping behaviours. This outcome has at least had significant implications for tour operators and marketers to understand the needs of Chinese outbound tourists.

Metadata

Item Type: Article
Creators:
Creators
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Guo, Yingzhi
UNSPECIFIED
Pei, Yanlin
UNSPECIFIED
Ye, Yunxia
UNSPECIFIED
Chen, Yong
UNSPECIFIED
Wang, Kuo-Ching
UNSPECIFIED
Chan, Hsi-Chen
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
H Social Sciences > HF Commerce > Shopping centers. Shopping malls
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 1
Number: 1
Page Range: pp. 1-18
Official URL: https://www.jthca.org/
Item ID: 19412
Uncontrolled Keywords: Outbound tourism, Shopping, Shanghai
URI: https://ir.uitm.edu.my/id/eprint/19412

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19412

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