Zakaria, Zainuddin
(2012)
The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria.
In:
The Doctoral Research Abstracts.
IPSis Biannual Publication, 1
(1).
Institute of Graduate Studies, UiTM, Shah Alam.
Abstract
This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variables are hypothesised to influence the economic, non-economic satisfaction and the intention of the partners to continue their relationship in the future. Two antecedents have also been identified in the conceptual model, namely are the organisation’s perception of its own market orientation and their perception of their partners’ market orientation.
Metadata
Item Type: | Book Section |
---|---|
Creators: | Creators Email / ID Num. Zakaria, Zainuddin UNSPECIFIED |
Subjects: | L Education > LB Theory and practice of education > Performance. Competence. Academic achievement |
Divisions: | Universiti Teknologi MARA, Shah Alam > Institut Pengajian Siswazah (IPSis) : Institute of Graduate Studies (IGS) |
Series Name: | IPSis Biannual Publication |
Volume: | 1 |
Number: | 1 |
Keywords: | Abstract; Abstract of thesis; Newsletter; Research information; Doctoral graduates; IPSis; IGS; UiTM; market orientation |
Date: | 2012 |
URI: | https://ir.uitm.edu.my/id/eprint/19095 |
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