A Study on the performance of XYZ electronics and the factor that influence the performance of company / Safiah Nor Razali

Many of company or organization has their own strength and weaknesses. For a company they should maintain their strength or improve the performance in order to meet customer's satisfaction and also the policy of company. In term of the weaknesses they should overcome it with developing several strategies. Therefore this research had been done to study the performance of XYZ Electronics and the factor that influence the performance of company. For the completion of this research, secondary data had been used as a data collection. The data is given by company and also from external sources such as journal, reference books and also internet. In this research, it had covered five aspects that can influence the performance of company based on the Porter's five forces model. By using the descriptive statistics the Porter's five forces model are explained. The aspects of the forces are rivalry among competing firms, potential entry of new competitors, potential development of substitute products, bargaining power of suppliers, bargaining power of consumers. XYZ Electronics performance will be influenced on how handle the competitive forces and reduce the power of the forces to the company. Besides that, by using the financial ratio analysis we can also determined the profitability of a company using profitability ratio. By using the equation of profitability ratio we can interpret the performance of company through period of its performance. The findings of the ratio show that the company had loss for 6 years between 1997 to 2005 which in year 2004 it decrease drastically. Hopefully, the findings of this research can give valuable information to the company and they prepare several strategies and step in order to improve their performance