Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron

Tourism in Malaysia is the second largest industry after manufacturing. The development of tourism industry can been seen starting 1970 until today. The growth of tourism projects and tourist arrivals in Malaysia during this 30 years period correct this statement. Even Malaysia facing some bad situation in tourism industry caused by several matters like economic recession, unsafe global condition and decease attacks, government had launched several efforts to overcome it. For example, Visit Malaysia Year 1990 has affects Malaysia tourism positively through increasing in tourist arrivals. One of the tourism product in Malaysia is homestay. Homestay accommodation gives focus on traditional life style, local culture and customs to attract the tourists. The present study examines the implementation of the three element which is known as sustainable concept in their homestay program. Both primary and secondary data have been used in the study. A total of 30 homestay operators are selected from Kampung Pulai, Malacca for collecting primary data. The sample size has been determined based on probability convenience sampling design. Purposive sampling technique is used to select the respondent while we use descriptive analysis are using to attain the objectives. The study reveals on how far the services provider implement the sustainable concept in their homestay program. The element that been choose to be include in the sustainable concept are traditional lifestyle, local people culture and local community participation. It also reveals on the effects and the benefits that they gained through out this program.