A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim

DMIB Berhad Malaysia is a well-known company that is a manufacturers and markets tyre. With a paid-up-capital of RM 150 million and authorized capital of RM 200 million they have gained such a big profit over the years. So, after we going through the case, we have found out that this company is facing with rather stiff competition in order to market their product. But, with believe that there are lots of opportunities for every firm to enter the markets. Therefore, we have come out with others strategies that we think would help the company to maintain its position in the industry. These strategies have been outline in the QSP matrixes based on result accumulated by accumulating using various matrixes with some information regarding its SWOT factors. We believe with all the strategies that we have come out would assist the company to maintain their position in this industry. After done a depth study on DMIB Berhad external opportunities and threat and internal strength and weaknesses, the alternatives strategies for DMIB Berhad in order to maintain its position as the leader of the tires industries is product development. Product development can be defined as to increase the sales and revenue by creates new product or modifying the existing product in order to increase the customers' satisfaction.