UNSPECIFIED
(1996)
International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (1).
pp. 1-27.
ISSN 0128-7494
Official URL: https://jibe.uitm.edu.my/
Abstract
The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked at from the viewpoint of the basics of franchising and how it can be used to build international trade lingkages between Asia and North America in particular.
Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Universiti Teknologi MARA, Shah Alam > Malaysian Entrepreneurship Development Centre (MEDEC) |
| Journal or Publication Title: | Journal of International Business, Economics and Entrepreneurship (JIBE) |
| UiTM Journal Collections: | UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE) |
| ISSN: | 0128-7494 |
| Volume: | 4 |
| Number: | 1 |
| Page Range: | pp. 1-27 |
| Keywords: | International franchising; Building bridges; Asia and North America |
| Date: | 1996 |
| URI: | https://ir.uitm.edu.my/id/eprint/16738 |
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