Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji

The purpose of this research is to analyze and determine the issues of the audience perception towards the Hombill Skyways. The researcher also wants to find out the effective ways in rebranding the company’s corporate identity and provides the development of corporate identity for the Hornbill Skyways. Statement of the problem. The problem of this research is to know the audience’s perception towards the company. The audience has lost their trust to use the company services due to the crashes incidents that involved the company’s aircrafts. This study is also to find out what kind of approach that will suits to shift the audience’s perceptions towards the company and the outcomes from the study would give the best solution to overcome the negatives perception and to gain back the audience’s trust. On this chapter also researcher will conduct literature review for the past study.Over here researcher will give full review of previous discussions, explanations regarding this issue. Research Methodology. The research objectives will be stated by the researcher. Research approach in finding the solution of this issue also will be included. Data for this research was collected through self-administered method. The research location will be conducted at KLIA and KLIA 2. The questionnaires will be distributed to 40 respondents, and will be distributed among the arrival passengers from East Malaysia (Sarawak and Sabah) at the domestic flight arrival and departing gates.