Ahmad Iskandir, Ismad Firdaus
(2026)
Munchy's LEXUS biscuit: new Malaysian cultural festival packaging design.
[Student Project]
Abstract
This project aims to a new cultural festival packging of Munchys' LEXUS biscuits. It is created to address the issue of flavor confusion from the packaging, which currently suffers from insufficient visual differentiation across its seven flavor variants.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Ahmad Iskandir, Ismad Firdaus 2024771555 |
| Subjects: | H Social Sciences > HF Commerce > Branding (Marketing) N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
| Programme: | Bachelor in Graphic Design (Honours) |
| Event Title: | Graphic Design Showcase 2026 |
| Event Dates: | March-July 2026 |
| Keywords: | Munchy’s LEXUS, Food packaging, Packaging design, Malaysian cultural festival, Visual communication, Brand identity, FMCG, Malaysia |
| Date: | March 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/149407 |
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