Reimaging the museum experience : engaging generation Z through immersive visual communication

Azmi, Khairul Arief (2026) Reimaging the museum experience : engaging generation Z through immersive visual communication. [Student Project]
Abstract

This project explores how museums can become more engaging and relevant for todayʼs younger generation. Many traditional museums rely on static displays and text-heavy information, which may not effectively capture the attention of Generation Z, who are more attracted to interactive, visually engaging, and technology-driven experiences.

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