Kek Batik Sedap Premium

Ajakaria, Iezzat Haiqual and Noor Fazlie, Mohamad and Ruzalem, Jonah Cliffloyd and Mohammad Haniff, Farenduani and Mohd Harzam, Nur Haizad Iqbal and Mohd Superie, Mohamad Izz Naufal (2026) Kek Batik Sedap Premium. [Entrepreneurship Project] (Unpublished)
Abstract

Kek Batik Sedap Premium has a goal to become a very well-known dessert in the premium dessert, providing a top shelf quality Kek batik that is made with delicious chocolate and other suitable ingredients. It's located at … Kota Kinabalu, Sabah. It’s a very strategic place as its crowded with people walking around the area and since considered as traditional and many malaysian people love it, the picked location has a very high demand for premium traditional deserts As a partnership enterprise, we set up a goal to enhance the traditional kek batik Malaysia into a premium dessert by providing a variety of types of taste with custom icing, different texture and look. By mixing the classic recipes with the modern recipes, our products will stand out, leading to mass-produce of the product and attract consumer to buy our local authentic desserts By operating this business, our main target market is any local desserts who are interested in selling our products. Not only that, we also focus on family consumers who love to eat something, confectionery lovers and middle-income families or groups who value high-quality traditional desserts. Tourists who seek Malaysian delicacies are also included in our target customer. Our first amount of capital is RM 50,000, including a monthly rent that cost us RM 6,500. The place that we rented has our main office, storage unit like a freezer to keep the kek batik fresh, and our own shop. In the first year of the business, we estimate that our sale will increase from RM 750,000 to RM 1,000,000 in the second year and increase more to RM 1,250,000 The success of our business will be guided by our professional team management. That includes the General Manager, Administration Manager, Marketing Manager, Operation Manager, and Financial Manager.

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