Eat Sabah authentic

Saien, Sairah and Ambad, Sylvia Nabila Azwa (2025) Eat Sabah authentic. In: Pioneering Educational Perspectives: Series 2025. Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang, Universiti Teknologi MARA, Johor, pp. 160-163. ISBN 978-967-0033-31-0
Abstract

Sabah's rich culinary heritage, rooted in diverse cultures, is at risk of fading as traditional dishes remain underappreciated by both younger generations and tourists. Eat Sabah Authentic aims to address this issue by creating an online platform that promotes and preserves lesser-known Sabahan cuisine. The platform seeks to raise awareness about these dishes' cultural and nutritional value while supporting local food vendors by increasing demand. What sets Eat Sabah Authentic apart is its focus on underrepresented Sabahan dishes and its use of an interactive map, guiding users to food hubs offering authentic culinary experiences. Additionally, the platform highlights the health benefits of traditional foods, promoting them as healthy dietary choices. By preserving Sabahan culinary heritage, enhancing tourism, and promoting healthy eating habits, Eat Sabah Authentic benefits both society and local food producers. The platform also has commercialization potential through partnerships with local businesses, targeted advertising, and curated food tours. With the potential to scale beyond Sabah, Eat Sabah Authentic offers a global audience the chance to explore authentic culinary experiences, contributing to both cultural preservation and economic growth.

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