Ali, Sharon Notiazila
(2012)
Online buyers' perception towards online shopping in Kuching.
[Student Project]
(Unpublished)
Abstract
Perception refers to much more than just the biological use of our sense organs. It includes the way stimuli are interacted and integrated by the online buyers. According to Walters et al. (1989), every perception involves a person who interprets through the sense something, event, or relation which may be designated as the percept. It is how the online buyers view the online shopping from their observation and what they feel when they are purchasing the products through online shopping.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Ali, Sharon Notiazila 2009327617 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) (Marketing) |
| Keywords: | Online buyers, Perception, Online shopping, Kuching |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/145582 |
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