A study on the attributes that contribute to the success of restaurants / Nur Adilah Saud

Saud, Nur Adilah (2002) A study on the attributes that contribute to the success of restaurants / Nur Adilah Saud. Degree thesis, Universiti Teknologi MARA.


The research is conducted to study the attributes that contribute to the success
of restaurants. There are several factors that influence the success of
restaurants. Besides that, this study also determines the characteristics of the
owners of restaurants that influence the successful of restaurant. In order to be
successful there are also some problems need to be faced by the owners of
restaurants. From this research the owners of restaurants can determine the
problems that they faced. So, it will be easy for them to find the best way to solve
This project paper consists of five chapters, which bring its own exploration to the
topic being explored. Chapter one is a comprehensive discussion about the
organization and background of the study. Chapter two is the literature review
where the topics and matters concern is explain. Its explanation is related to the
Subject studied. Chapter three is the research methodology. 30 questionnaires
has been distributed randomly to the owner of restaurants in Batu Berendam,
Malacca. The data were coded and analyzed using Statistical Package for Social
Science (SPSS) 10.0 in order to get the findings in chapter four. Chapter five
contains the conclusion and recommendations given by the researcher.


Item Type: Thesis (Degree)
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Saud, Nur Adilah
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Keywords: Restaurants; Success; Attributes;
Date: 2002
URI: https://ir.uitm.edu.my/id/eprint/14556
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