Gen z and the new era of search engines

Ahmedy, Hajar and Badrol Kamar, Madiha and Hussein, Nazatul Syahira (2025) Gen z and the new era of search engines. e-DINAMIK. pp. 480-481. ISSN 2682-7832
Abstract

As a millennial who grew up Googling about everything out of curiosity, I discovered that Gen Z has made TikTok and Instagram their Go-To search
engines and shopping habits. The nature of this particular phenomenon evoked mixed feelings of concern, and what fascinates me the most is how this
behaviour could potentially reshape consumer decision-making patterns.

Item Details
Item Type: Article
Creators:
Creators
Email / ID Num.
Ahmedy, Hajar
UNSPECIFIED
Badrol Kamar, Madiha
madihabadrol@uitm.edu.my
Hussein, Nazatul Syahira
nazatulsyahira@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: e-DINAMIK
ISSN: 2682-7832
Page Range: pp. 480-481
Keywords: Generation Z, Search engines, TikTok, Instagram, Consumer behavior
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/145270
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