A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid

Halid, Nurulhafizah (2015) A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid. Degree thesis, Universiti Teknologi MARA.

Abstract

The main goal of the project is to explore the impact of visual images in advertising media
regarding social issue in Malaysia. An in depth analysis of the three chosen campaign is
conducted. I concentrated on visual images and investigate what intended meanings are created
by the visual and how audiences interpret the message. The qualitative research performed in
order to obtain data for comparison that is for confirmation or denial of the findings analysis.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Halid, Nurulhafizah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Advertising campaigns N Fine Arts > N Visual arts (General) > General works > Technique, composition, etc. > General special. Including optical illusion and visual perception
Divisions:	Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Keywords:	Visual image, advertising media, social issue
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/14382