Transforming poultry supply chains through big data harmonization: global comparisons, barriers, and lessons for Malaysia

Big Data Harmonization (BDH) is a disruptive technology that enhances decision-making in poultry supply chains by integrating and consolidating fragmented data to improve sustainability, reduce costs, and enhance data quality. This paper uses a systematic Literature Review (SLR) method to analyze BDH usage trends in six countries and the review reveals Malaysia's delay in adopting the technology due to fragmented systems, limited infrastructure, and low digital literacy. These barriers limit the progress of Malaysia's poultry industry in achieving data-driven efficiency. This paper offers solutions to accelerate BDH use, improve cost-effectiveness, and increase the resilience of Malaysia's poultry supply chain.