Success factors for M-Commerce usage in Klang Valley / Elia Hasimi

Mobile subscribers in Malaysia began to increase and grow rapidly. Even though the
latest technology was bom as 3G had wide coverage in Malaysia, mobile commerce
is still in infant stage. This study is undertaken (1) to identify the level of usage in
M-Commerce services among the user, (2) to identify the success factors of MCommerce
usage in Klang Valley and (3) to determine the problems of MCommerce
usage among the user.
Mobile commerce survey has been answered by 150 respondents from a variety
place and through email. The respondent was chosen randomly from the users within
Klang Valley. Most of the respondents suggest minimum the m-commerce service
price, wide coverage and more promotion regarding the m-commerce services.
Factor analysis revealed four main success factors. The factors namely are user
acceptance, the accessibility of m-commerce services, user looking for good price
while using m-commerce services and the criteria of m-commerce that attract the
users.