The potential of new media on film poster in Malaysia / Muhammad Ashraf Omar

New media refers to on-demand access to content anytime, anywhere, on any digital
device, as well as interactive user feedback, and creative participation. Another aspect
of new media is the real-time generation of new and unregulated content. Most
technologies described as "new media" are digital, often having characteristics of
being manipulated, networkable, dense, compressible, and interactive. Some
examples may be the Internet, websites, computer multimedia, video games,
augmented reality, CD-ROMS, and DVDs. New media does not include television
programs (only analog broadcast), feature films, magazines, books, or paper-based
publications - unless they contain technologies that enable digital interactivity.
Movie posters are promotional items created by film studios to advertise feature films.
The theaters currently screening the movie use oversized posters on outside marquees
to attract customers, while smaller posters are placed outside each showing room.
After the commercial run of the movie is over, movie posters are often reproduced for
consumers and the originals become highly collectible.