The challenges in upholding sustainability practices in the property development sector

The construction industry is one of the main sources of air, water, and noise pollution that contribute to global greenhouse gas emissions. Governments in both developing and developed countries are establishing sustainability-related policies to promote high compliance by organizations in making sure that businesses are conducted while taking into consideration having the three pillars of sustainability evenly balanced namely prosperity (profit), people (community/ society) and planet (environment/ mother nature). In addition, other stakeholders such as non-governmental organizations (NGOs) are also pursuing the sustainability agenda by proposing environmental, social and governance (ESG)–related policies to policy makers in their effort to woo and influence companies into transforming the way they conduct their current businesses in a more sustainable way. However, this industry has progressed little in terms of environmental performance, and the number of projects that have adopted environmental sustainability is limited. Within the construction industry, this study focuses on the property development sector. Hence, the main objective of this study is to investigate the challenges and issues faced by property developers in upholding sustainable practices. A qualitative research approach is used for this study. Data were collected from seven companies that were willing to participate in the study. The analysis was conducted using grounded theory analysis techniques. The findings identified high investment cost, teamwork and support, bandwagon effect, awareness and acceptance, and engagement are among the main challenges to upholding sustainability practices. The study contributes to a better understanding of the phenomenon and would benefit policymakers in enhancing their programs to achieve national sustainability-related Key Performance Indicators (KPIs).