Abstract
The name of our business will be Mussel Village. Our concept is we produce mussel as our main business and at the same time develops home stay so that foreigner can experience the mussel production as well as the community lifestyle of the villagers. The form of our business is based on partnership. The aquaculture industry has a very bright future in Malaysia especially in Sabah. There are plenty of spaces to develop this industry here in Sabah especially when the government itself wants to focus more on aquaculture. That is why our business is concentrating on mussel production which is very rare in Kota Kinabalu even though they have a big demand. In fact, the local mussel productions are still low especially in Kota Kinabalu. That is why we choose to produce mussel so that we can be one of the producers and also suppliers for Kota Kinabalu area and not depending on other region in Sabah to get the mussel and its seed. In addition to the mussel production, we decided to have home stay program that relates to mussel production since tourism industry in Malaysia is the second largest industries that generate income to this state after the agriculture sector which is including palm oil and rubber. It gives a high return especially in Sabah. In fact that Sabah has a variety of attractions; this plan is established to fulfil the needs and requirement of the entrepreneur as well as the Sabah state government in achieving the Sabah Development Corridor. Our product is concentrating at rural community area, so the most suitable accommodation will be home stay. Home stay is a type of accommodations provide to the tourist or traveler to experience the host communities cultural, lifestyle and activities in daily life.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. D. Nelson, Chrissie Ann 2005349706 Md Ruslin, Fatin Nurnatasha 2005544422 Musmuliadi, Julie Nurafnie 2005349507 Ridzuan, Mardhiyah 2005349546 Abd Rani, Nurul Hakeem 2005349665 |
| Contributors: | Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072 Contributor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management |
| Keywords: | Entrepreneurship, Marketing plan, Operation plan, Administration plan, Financial plan |
| Date: | 2008 |
| URI: | https://ir.uitm.edu.my/id/eprint/139993 |
Download
139993.PDF
Download (1MB)
Digital Copy
Physical Copy
- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
Processing
ID Number
139993
Indexing
