Data analytic for business based prediction

Mohamed Yusoff, Syarifah Adilah and Johan, Elly Johana and Warris, Saiful Nizam and Othman, Jamal (2026) Data analytic for business based prediction. Merging Lanes: Where E-Learning Diversity Meets Future Trends, 11. pp. 162-171. ISSN 978-629-98755-9-8
Abstract

Currently, business processes are perceived not merely as a sequence of activities responding to an event to generate output, but as a complex system involving the interplay of individuals, technologies, strategies, and business rules to attain certain business outcomes. Consequently, the analysis of a substantial volume of data is essential not only for present operations and several years ahead but also for future trends and long-term objectives. This study aims to present the concept of data analytics within the business domain, integrating it with a business framework specifically for operational purposes, and incorporating machine learning for predictive analytics, culminating in the evaluation of classification predictions. Information is a crucial asset that enables future business planning through a data-driven methodology and demonstrates the importance of business analytics for future success.

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