Determinants of consumer intention to adopt islamic banking in Kota Kinabalu

The aim of this study is to examine the relationship between bank reputation, consumer awareness, relative advantage with consumer intention to adopt Islamic Banking in Kota Kinabalu. For this study, the researcher distributes the questionnaires with sampling size of 200 respondents (Malhotra, 1999) that randomly take part on the survey. The researcher used Statistical Package for Social Science (SPSS) in order to keying and analyze the data for this research. By using Multiple Regression Analysis, two of the variables which is Bank Reputation and Consumer Awareness have a significant relationship towards the dependent variable which is consumer intention to adopt Islamic Banking in Kota Kinabalu. Meanwhile, relative advantage has no significant relationship towards the dependent variable which is consumer intention to adopt Islamic Banking in Kota Kinabalu. From this finding, it shows that only one hypothesis which is Hl and H2 were supported, while H3 were rejected on testing of association with the dependent variable. Thus, the finding from this research can help the researcher to conduct future research in consumer intention to adopt Islamic Banking.