Relationships among source credibility of E-WOM (expertness, trustworthness and objectivity) and purchase intention (BM240)

This research presents worked progress of Relationship Among Source Credibility of Electronic Word-of-Mouth (Expertness, Trustworthiness, Objectivity) and Purchase Intention. It is implemented because to help the hoteliers in Malaysia to make a new marketing strategies in order to gain more profit as well as the satisfaction of the customers. Many hoteliers do not know what are the factor does the customers need and want when they are choosing or wanted to book a hotel. The objectives of this study are to determine whether the factor ( expertness, trustworthiness, objectivity) does have a relationship towards purchase intention. The method th€lt has been implemented during the development of this research was using the questionnaire and online survey. IBM SPSS Statistics 24 are used in order to evaluate the data that have been given by the respondents. The result of the research does have a supported and not supported outcome. The customers supported the factor as they usually would ask those experienced travellers regarding a hotel.