The role of customer satisfaction as mediator between service quality and behavioral intention on private higher education institutions in Kota Kinabalu Sabah

Madi, Siti Farhanah (2018) The role of customer satisfaction as mediator between service quality and behavioral intention on private higher education institutions in Kota Kinabalu Sabah. [Student Project] (Unpublished)

Abstract

This chapter begins with background of study which provides an overview on the role of customer satisfaction as a mediator between quality and behavioral intention of private higher education institutions in Kota Kinabalu Sabah. The problem statements were addresses towards various and gaps identified in the study, the statement research objectives, research question, scope of the study and significant of study.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Madi, Siti Farhanah 2015116683
Contributors:	Contribution Name Email / ID Num. Advisor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my Advisor Mohd Salleh, Noorziah noorziah@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction, Behavioural intention, Tangibility, Reliability
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/138862