Sweet Fantasy KK

To sum up this report, we will explain about our business, Sweet Fantasy KK, which falls under the food and beverages industry. We chose food and beverages industry because, it is easy to enter the market. Our main activities of business is to sell cookies online. We realize that not many people are willing to enter the market of selling cookies online but we see it as an opportunities for us to tackle it. Our target market are based on our social media followers and likes, which consists of Instagram .and Facebook. Basically our major customers are people who lives in Kota Kinabalu, does not matter whether they are tourists, living permanently in Kota Kinabalu or not. The age of range for our products are from 23-65 years old, basically people who have the purchasing power. Our business have an advantage because we sell cookies online which we will encountered less cost in terms of having an actual shop in the early stage of our business. For our profitability, we distribute our profit evenly among the 3 partners. Our management team consist of 3 members, there are General Manager, Marketing Manager and Financial Manager. We have constructed our strategy in this report, from administrative, operation, marketing and financial. As a result, we manage to come out with a plan from the four sections.