Azhar, Nur Ain and Bahrin, Jasmine Danina Dean and Sutrisno, Nurul Najwa Shahira and Zulkifly, Aisyah Umairah and Rafi’a, Maizura and Shaharizam, Nur Nasha Dayini
(2026)
Bento kampung.
[Entrepreneurship Project]
(Unpublished)
Abstract
The target market for Bento Kampung consists of students, working adults, and travelers who seek authentic Malay food but have limited time for home cooking. By offering affordable, ready-to-eat meals, the business aims to satisfy customers who value convenience without compromising taste and cultural authenticity.
Item Details
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Azhar, Nur Ain 2025417988 Bahrin, Jasmine Danina Dean 2025241662 Sutrisno, Nurul Najwa Shahira 2025471536 Zulkifly, Aisyah Umairah 2025844228 Rafi’a, Maizura 2025226576 Shaharizam, Nur Nasha Dayini 2025476762 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business T Technology > TX Home economics > Food service |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
| Keywords: | Entrepreneurship, Small and medium-sized enterprises, Food industry, Bento kampung, Small business management, Marketing strategy, Business plan |
| Date: | January 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/137721 |
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