Business plan - limatcha

Juraime, Asma Aina and Abdul aziz @Muhiyiddin, Athira Natasha and Mohd Fathil, Nur Alya Batrisyia and Mohamad Khusairi, Nur Batrisyhia and Syed Mahmood, Sharifah Shadiah (2025) Business plan - limatcha. [Entrepreneurship Project] (Unpublished)

Abstract

This business plan outlines the strategic framework, market positioning, and operational feasibility for Limatcha, a contemporary food and beverage venture specializing in matcha-infused products. Aimed at capturing the growing market of health-conscious consumers and premium tea enthusiasts, the plan comprehensively evaluates the brand's core value propositions, target demographics, and competitive advantages within the artisanal beverage industry. Through an analysis of supply chain efficiency, modern branding techniques, and financial projections, this document demonstrates how Limatcha leverages premium-grade sourcing and innovative flavor profiles to establish a sustainable and scalable market presence. The insights presented herein serve as a operational roadmap and financial guide for transitioning a specialized culinary concept into a highly profitable and resilient enterprise.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Juraime, Asma Aina
2024804792
Abdul aziz @Muhiyiddin, Athira Natasha
2024203218
Mohd Fathil, Nur Alya Batrisyia
2024236514
Mohamad Khusairi, Nur Batrisyhia
2024690056
Syed Mahmood, Sharifah Shadiah
2024422766
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Keywords: Entrepreneurship, Business plan, Food and beverage industry, Matcha, Small business management, Marketing strategy
Date: February 2025
URI: https://ir.uitm.edu.my/id/eprint/136866
Edit Item
Edit Item

Download

[thumbnail of 136866.pdf] Text
136866.pdf

Download (4MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

136866

Indexing

Statistic

Statistic details