Abstract
This business plan outlines the strategic framework, market positioning, and operational feasibility for Limatcha, a contemporary food and beverage venture specializing in matcha-infused products. Aimed at capturing the growing market of health-conscious consumers and premium tea enthusiasts, the plan comprehensively evaluates the brand's core value propositions, target demographics, and competitive advantages within the artisanal beverage industry. Through an analysis of supply chain efficiency, modern branding techniques, and financial projections, this document demonstrates how Limatcha leverages premium-grade sourcing and innovative flavor profiles to establish a sustainable and scalable market presence. The insights presented herein serve as a operational roadmap and financial guide for transitioning a specialized culinary concept into a highly profitable and resilient enterprise.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Juraime, Asma Aina 2024804792 Abdul aziz @Muhiyiddin, Athira Natasha 2024203218 Mohd Fathil, Nur Alya Batrisyia 2024236514 Mohamad Khusairi, Nur Batrisyhia 2024690056 Syed Mahmood, Sharifah Shadiah 2024422766 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc. |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management |
| Keywords: | Entrepreneurship, Business plan, Food and beverage industry, Matcha, Small business management, Marketing strategy |
| Date: | February 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/136866 |
Download
136866.pdf
Download (4MB)
Digital Copy
Physical Copy
ID Number
136866
Indexing
