Final project: warisan kek batik

This business plan outlines the strategic operational framework, market analysis, and growth trajectory for Warisan Kek Batik, a small-scale food enterprise specializing in the production and commercialization of a traditional Malaysian dessert enhanced with modern innovations. The venture focuses on preserving the authenticity of the heritage kek batik (batik cake) recipe by using premium ingredients to ensure consistency in texture and flavor, while introducing diverse flavor variations to align with contemporary consumer trends. The document comprehensively evaluates the local Food and Beverage (F&B) industry, identifies target demographics across various consumer segments, and details digital marketing strategies utilizing social media platforms to expand brand visibility. Furthermore, aspects of supply chain management, strict quality control, and financial projections are thoroughly analyzed to ensure long-term sustainability, cost efficiency, and a viable return on investment (ROI). Ultimately, Warisan Kek Batik demonstrates high growth potential to scale from a domestic enterprise into a competitive and sustainable local dessert brand.