Study on the key factors influencing customer to shop online in Kota Kinabalu

Lubiren, Medlina (2011) Study on the key factors influencing customer to shop online in Kota Kinabalu. [Student Project] (Unpublished)

Abstract

The aims of this study is to establish preliminary assessment, evaluation and understanding of the key factors that driving or influencing consumers in Kota Kinabalu to shop through the internet. From all the factors derived from the available literature review, only two most dominant factors will be examine - Convenience and Price factor. The model was developed on the basis of existing theoretical model focus on the factors that influencing customer to engage in shopping through online. From the finding; both Convenience and Price factor will create an opportunity to online retailers to attract new online shopper.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Lubiren, Medlina 2008385761
Contributors:	Contribution Name Email / ID Num. Advisor Kabul, Worran 105060 Contributor Hazley Lai, Franklin frank985@uitm.edu.my Contributor Henry, Bernardette @ Jacynta berna469@uitm.edu.my Contributor Mokhtar, Rosian UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Shop online, Convenience, Price
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/135694