New product development for group 7/smart viewing real estate glasses (AR)

This report proposes the development of Smart Viewing Augmented Reality (AR) Glasses as an innovative solution to address inefficiencies in the traditional real estate viewing process in Malaysia. Conventional property viewing relies heavily on physical site visits, which are time-consuming, costly, and inconvenient particularly for overseas buyers. Existing digital alternatives such as online listings and 360-degree virtual tours remain limited in their ability to convey accurate spatial perception and immersive experience. Using the NABC (Needs, Approach, Benefits, Competition) framework, this project identifies a clear market need for a more realistic, accessible, and efficient property viewing method and presents AR-based smart glasses as a practical response.