Awareness on the benefits of green housing towards sustainable housing development

The Green Housing concept in Malaysia has been implemented in Malaysia since 14 years ago. The concept emphasizes improving the occupants' lifestyles and the surrounding environment by maintaining sustainability in a housing development. Nevertheless, the awareness level among home buyers in Malaysia is found to be under an unexpected low level. Even though this concept has been implemented for a while, the development for this type of housing is slow throughout the years which contributes for the home buyers to be unfamiliar about this concept. This paper aims to increase the level of awareness on the benefits of Green Housing among home buyers. The primary objective of this paper is to identify the level of awareness on the benefits of Green Housing among home buyers. Hence, this paper is also to seek the barriers that prevent home buyers' awareness of Green Housing. Moreover, this paper is expected to be able to suggest methods to increase the level of awareness among home buyers on the benefits of Green Housing. Quantitative method is applied by using questionnaire surveys and given out through online survey to 200 home buyers in Johor Bahru. The findings show that the home buyers are mostly moderately aware of the benefits of Green Housing with limited marketing and promoting, and lack of exposure and awareness provided by relevant parties as the major barriers that prevent them to be aware of the benefits of Green Housing.