Stoviglie (easy paste)

We named our business as Stoviglie. The names come from Italy that brings meaning to kitchenware as we use a lot of kitchenware to produce our product which is easy paste. Our business-main activity is processing and selling easy paste by blending ingredients such as onion, chilies, garlic, ginger, and turmeric. Stoviglie provides Malaysians home-chefs with ready-made paste to reduce cooking time and provide healthy food to their family. This Stoviglie company is owned by 5 partners who hold important positions in the company such as General Manager, Administration Manager, Marketing Manager, Operational Manager, and Financial Manager. In addition, we also hire additional staff such as runner to deliver our product to customers, cleaner to ensure the cleanliness of our shop, operational staff to plan, administer and control budget for supply and equipment, and marketing staff to create marketing and sales strategies. Furthermore, our customers are working housewives, university students living in a rental houses, residents, and office area nearby or people who love to cook and want to save their time in the kitchen. At Stoviglie, we offer a variety types of easy paste which include onion paste, chilies paste, garlic paste, ginger paste, and turmeric paste. Even though there are already other existing businesses that also offer easy paste, our company come out with our own uniqueness which we import high quality ingredients from central Asia and offer a variety tastes such as sweet and sour, spicy, and less spicy, and few options for customers whether they want the paste roughly or finely. Based on the size of our market and our defined market area, our sales forecasts for the first year is RM 850,140 and we target 70% annual rate of growth in the first 3 years. We require RM 500,000 to embarks our first year operations. Each of our partners have contributed a total of RM 75,000 and the rest RM 125,000 is from Malayan Banking’s loan.