Abstract
This report is my personal internship experience at GCM Grace Cross Sdn. Bhd. located at Iskandar Puteri, Johor Bahru, Malaysia. On 3rd March to 15th August 2025, I had the opportunity of serving as the Admin Assistant in E-Commerce as the Bachelor of Office Systems Management (Hons.). The curriculum was under the faculty of Business and management, Universiti Teknologi MARA, UiTM Cawangan Melaka, Kampus Bandaraya Melaka. Sitting at the cross of e-commerce and Malaysia, and Singapore, GCM Grace Cross Sdn. Bhd. is a company that engages in a wide range of beauty- and health-related products, household goods, kitchenware, and personal care products markets via several platforms, including the popular online platform which are Shopee, Lazada, Redmart, TikTok NTUC FairPrice, and GrabMart. in Malaysia, the firm is acting as a subsidiary and it deals with sourcing products, logistics in purchase houses, and customer interaction through Shopee, Lazada, TikTok, and GrabMart. Throughout the 24-week internship, I was responsible and assigned into several sectors of the organization focus for E-commerce which include customer service, marketing support, products listings, inventory management, and order fulfilments. Moreover, I was involved with the team in content creation, TikTok collaborations with TikTok Creators and contributed to the online promotions strategic planning. Such placement allowed the application of theoretical constructs to practice, development of critical soft skills: time management, communication, and problem-solving, and valuable information-in understanding how a vibrant E-commerce business operates. In addition, I evaluated the position of this company with the help of the SWOT analysis, which helps to evaluate the internal strengths and weaknesses, and external opportunities, and threats of the given company based on the supervision from the supervisor and the general observation of the industry. Conclusively, the internship was fulfilling and educative, in a way that it served to increase my understanding of E-commerce. It will also contribute significantly to my studies, as well as career by offering hands-on skills and a level of confidence to succeed in professional career.
Metadata
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Azhar, Muadz Harits 2023149597 |
| Contributors: | Contribution Name Email / ID Num. Advisor Mustakim, Nurul Ain UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Electronic commerce H Social Sciences > HF Commerce > Personnel management. Employment management L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | GCM Grace Cross Sdn. Bhd, Internship, SWOT analysis |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/134676 |
