Sweet cheesebakes enterprise: cheesecake

Sweet Cheesebakes Enterprise is a sole proprietorship business owned by a single owner. It is registered under the Business Registration Act 1956 (Amendment 1978) with registration number 202101070413. The bakery is located at No. 13, Jalan PJU 5/8, Dataran Sunway, Kota Damansara, 47810 Petaling Jaya, Selangor. Sweet Cheesebakes has one sole proprietor who holds the position of Manager and four key employees which are Baker, Baker Assistant, Food Server, and Cashier. Sweet Cheesebakes provides a few selections of high-quality cheesecakes at a low price. The uncompromising quality of cheesecakes made of high-quality ingredients, along with reasonable prices for cheesecake lovers. Our vision is to create an unforgettable taste of our freshly baked cheesecake for our customers. Our mission is to be our customer’s first choice when it comes to cheesecake. The motto “a little bliss in every bite” is used to describe that our customers will feel happy every time they take a bite of our cheesecake. For the business model, Sweet Cheesebakes’ key activity is to identify customers and satisfy customer needs. We also want to produce various types of cheesecake such as Classic Cheesecake, Blueberry Cheesecake and Oreo Cheesecake. Our key partners are local suppliers for raw material and machine such as Bake with Yen, Murni bakery Equipment Sdn. Bhd. and we also partnered with food delivery services such as Foodpanda and Grab Food. Sweet Cheesebakes Enterprise targets several types of market segments. We target teenagers, adults and elderly of all genders aged 15 and above. We also target dessert lovers as they will love the taste of our sweet cheesecakes. For customer relationships, we offer discounted price to customers who make large purchases. Finally, our sales projections during the first year are RM216,000 meanwhile our cost of sales are RM31,349. The total expenses during the first year are RM151,721. The expenses are including marketing, salary and wages, rental, utilities, traveling costs, insurances, license and permit and maintenance of building and equipment. To conclude, the total project implementation cost is RM172,825.