A comparative analysis of UiTM Pasir Gudang students' online and in-store purchase habits

Abd Majid, Hannah Nur Syahmina and Mahizam, Anis Salsabilla and Mohd Syafiq Shanmugam, Dania Illyssa and Nik Osman, Nik Muna Mukhlisah and Masron, Nur Amirah Maisarah and Ahmad, Nur Intan Syafinaz (2024) A comparative analysis of UiTM Pasir Gudang students' online and in-store purchase habits. In: Proceedings of Johor International Innovation Invention Competition And Symposium 2024. Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang, Universiti Teknologi MARA, Johor, pp. 477-480. ISBN 978-967-0033-25-9
Abstract

Online and physical shopping are two different things. Some item are less expensive when purchased online thanks to coupons, which may influence individuals to shop online instead of in person. Physical stores, however, offer consumers instant satisfaction. In spite of that, both method have their own benefits. Online shopping is more convenient for university students because it eliminates the need for them to leave campus to go shopping. The purpose of this survey is to compare online and in person purchases made by UiTM Pasir Gudang students. It has been discovered that the majority of UiTM Pasir Gudang students prefer to shop online rather than physical shopping. Additionally, it is shown that the majority of UiTM Pasir Gudang students prefer to shop online for clothes and food.

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