Cognizance of halal and wudhu-friendly cosmetics among halal management undergraduates

Halal and wudhu-friendly cosmetics share a similar look but differ in application and cleansing. Halal cosmetics are not generally wudhu-friendly due to their chemical properties, which make them difficult to remove from the skin, particularly with water. Inadequate knowledge of these concepts among youth may lead to confusion and jeopardize the status of worship (Ibadah), regarding the use and cleaning procedures for cosmetics before conducting Islamic rituals. However, awareness of Halal and wudhu-friendly cosmetics can be affected by various aspects, including religion, education, advertising, and practices. The purpose of the research studies was to ascertain the level of cognizance about Halal and wudhu-friendly cosmetics and identify the factors that most influence the cognizance of Halal and wudhu-friendly cosmetics among undergraduates currently enrolled in Department of Halal Industry Management at Universiti Teknologi MARA, Selangor. The quantitative method was used for data collection and analysis. A total of 100 responses were analyzed using IBM SPSS Statistics. Descriptive statistics and correlation analysis were employed to assess the influence of contributing factors on the awareness. The results demonstrated that awareness is satisfactory. Education was found to possess strongest relationship towards awareness of Halal and wudhu-friendly cosmetics. The study might be helpful to authorities when educating the public about halal cosmetics and cosmetic manufacturers, particularly when using marketing and advertising terms such as halal and wudhu-friendly to ensure the public receives accurate information.