This study is obtaining to determine the acceptance of Islamic insurance (takaful) in Melaka. Feedback from public on their acceptance of Islamic insurance (takaful) will be use as a result for the study. The growth of Islamic insurance (takaful) companies has become a threat for the conventional insurance companies. The impressive growth world wide and potential expansion into new western markets has a strong implication to takaful operators to gear themselves with innovative takaful products and to match the service quality of the traditional insurance market to close to a billion Muslim markets scattered in many parts of the world (Zuriah, 2009). Ikhlas Consultant & Services Sdn Bhd Company will be other reference for this study to determine the customers’ acceptance.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Nadzri, An’nur Sharieda 2009476226 |
| Contributors: | Contribution Name Email / ID Num. Advisor Husin, Nor Azmawati UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Insurance K Law > KBP Islamic law. Sharī'ah. Fiqh > Insurance law (Islamic law). Qānūn al-taʼmīn |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) Finance (BA242) |
| Keywords: | Takaful, Islamic insurance, Public acceptance, Service quality |
| Date: | 2011 |
| URI: | https://ir.uitm.edu.my/id/eprint/133795 |
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