Othman, Azairiah Fatimah
(2025)
Beyond lectures: insights from business disciplines (cultivating writing culture in marketing, management, finance & economics).
Universiti Teknologi MARA, Johor, Universiti Teknologi MARA, Cawangan Johor, Kampus Segamat.
ISBN 9786297647043
Abstract
This book aims for cultivating a writing culture among academics while providing a platform for sharing research, reflections, and practical perspectives. Each chapter represents the unique expertise and experiences of the contributors, offering readers valuable insights into contemporary issues in management, marketing, finance, and economics
Metadata
| Item Type: | Book |
|---|---|
| Creators: | Creators Email / ID Num. Othman, Azairiah Fatimah UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Patron Zainon, Saunah UNSPECIFIED Advisor Raja Ahmad, Raja Adzrin UNSPECIFIED Advisor Ismail, Nor Hazila UNSPECIFIED Chief Editor Othman, Azairiah Fatimah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business > General works, treatises, and textbooks H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus |
| Keywords: | Cultivating writing culture in marketing, Management, Finance, Economics |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/133476 |
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