Determinants of event practitioners’ intention to implement sustainable event management practices in Klang Valley, Malaysia

The move toward low-carbon communities and sustainable systems through sustainable event management shifting from conventional event management to more environmentally friendly and socially responsible practices requires active engagement from event companies and various stakeholders. This study aims to explore the relationship between attitude, subjective norms, and perceived behavioural control on the intention to practise sustainable event management. Additionally, it examines how environmental consciousness and economic benefits moderate event practitioners' intentions after being influenced by these variables. This paper contributes to the literature by providing a deeper understanding of what drives event management intentions toward sustainability, supporting existing green event initiatives. It also aims to raise stakeholder awareness and inform policymakers to develop innovative strategies for reducing environmental impact. This research employed purposive and cross-sectional sampling, collecting data from event professionals across various event types. The relationships among these variables were validated using Partial Least Squares Structural Equation Modelling (PLS-SEM) with a two-stage approach, including moderation analysis through the interaction term method. These findings are crucial for the Malaysian event management industry to implement sustainable practices effectively. The study also discusses limitations and directions for future research.