Defensive strategy of news tv industry: study case of CNN Indonesia

Along with the development of the era and technology that is getting faster, access to information is now easier, anytime and anywhere. This affects the existence of News TV which conventionally can only be accessed using television and the broadcasts have been regulated by the TV station. This is very different from social media which could be easily accessed and the information viewed can be adjusted to its users. This study uses a qualitative approach to explore and collect information from respondents and sources related to the research title. This is done through a questionnaire survey and written interviews. Researcher use the Balanced Scorecard as an analytical tool used to develop strategic factors. The development of CNN Indonesia News TV’s social media will have an impact on business development as well as the revenue gains of the business itself. CNN Indonesia must be able to make good use of social media like other News TV social media. A defensive strategy that can be implemented by analyzing Competitor Profiles. To implement this, alignment of the company's vision and mission is needed to develop its social media and also conduct maximum training for its human resources.