Abdul Karim, Nor Salmawati and Ab Hamid, Nor Hashimah and Mohd Noor, Azura
(2025)
Factors contributing to entrepreneurial success on TikTok.
In:
E-book compilation of unveiling the nexus of complex challenges in accounting, finance & management.
3 ed.
Faculty of Accountancy, UiTM Cawangan Perlis, pp. 36-39.
ISBN 9786299871422
Abstract
In the era of digital transformation, TikTok has emerged as a dominant platform revolutionizing content creation and business promotion. Its popularity, particularly among Gen Z and Millennials, has made it a fertile ground for digital entrepreneurs. Through shortform videos, creators can showcase products, share brand stories, and directly drive ecommerce via TikTok Shop. This form of social commerce blends creativity, algorithmic visibility, and business acumen, lowering entry barriers for aspiring entrepreneurs (Montag et al., 2021). As TikTok evolves from an entertainment platform into a dynamic marketplace, identifying the key factors behind entrepreneurial success becomes increasingly important.
Metadata
| Item Type: | Book Section |
|---|---|
| Creators: | Creators Email / ID Num. Abdul Karim, Nor Salmawati UNSPECIFIED Ab Hamid, Nor Hashimah UNSPECIFIED Mohd Noor, Azura UNSPECIFIED |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing |
| Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Accountancy |
| Page Range: | pp. 36-39 |
| Keywords: | entrepreneurial success, social media, tiktok marketing, E-commerce |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/131820 |
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