Corporate Social Responsibility (CSR) impact and community insights in Kampung Serting Ilir

Community Social Responsibility (CSR) has emerged as a strategic framework that mobilizes local resources and facilitates collaborative engagement to promote social inclusion, encourage civic participation, and advance sustainable community development (Bansal et al., 2017). Rooted in the principles of inclusivity and mutual benefit, CSR in rural contexts aims to bridge the gap between institutional initiatives and community realities (Andhayani et al., 2024). In Malaysia, the integration of CSR within local communities has garnered increasing attention, especially in efforts to strengthen social cohesion and economic participation in rural communities (Ismail et al., 2015)